Scott Purcell, UXC, SA

Product & UX Design Player-Coach

352-225-8072
w.scott.purcell@gmail.com
https://skhot.com
San Antonio, Texas, US
SUMMARY

15 years of experience partnering, improving, and transforming user and product experiences, UX Return-On-Investment (ROI) and business/product relationships at startups and Fortune 500 companies. Individual UX and product manager contributor to mental health EHR desirability and feasibility resulting in 26% product viability growth in 5 months.

Gallup Top-5 Strengths: Activator, Maximizer, Futuristic, Positivity, & Ideation

WORK HISTORY

UX Product Manager | Lead Product Designer | Team Mentor

Holmusk
Mar 2022 - Aug 2022
Singapore | Remote

Improved customer satisfaction resulting in 26% increased product sales ahead of EOY projections

  • Reduced clinician patient documentation by 75% with generative AI
  • Improved product-market certainty with cognitive walkthrough testing 2 - 5 times per week
  • Increased employee sentiment by motivating teams with autonomous accountability and skill mastery

Product & UX Consultant | DesignOps | Executive Advisor | Team Mentor

SKHOT
Jan 2008 - Nov 2022

Led digital product and frontend consultant operations for improved product desirability and feasibility resulting in healthy business growth for design agencies, business, and political organizations by improving operational and development value streams with mature UX and Lean/Agile thinking

  • Increased ROI for e-commerce clients with design system UI standards in Figma, Webflow, data analytics, and user testing
  • Accelerated speed-to-market top 10 US Real Estate management client with 3 user-targeted templates with Webflow in 2 months
  • 23% Q/Q improved employee sentiment by establishing WiP limits, mentoring systems with business goals, and autonomous accountability, team retrospectives, asynchronous onboarding, and professional skill mastery resources
  • Work in industries: Real Estate, Shipping Logistics, Hospitality, Political Campaigns, Entertainment, Photography, Education, Energy, eCommerce, and Retail

UX Product Manager | Executive Advisor | Team Mentor

Shadow Health
Dec 2016 - Dec 2017
Gainesville, Florida

Uncovered $3M annual revenue growth in product improvements with bottom-up innovation for existing and new markets

  • Improved product information flow and knowledge assets for end-user and customer needs, resulting in significantly improved team collaboration, self-service, and living documentation
  • Aligned business scalability and continuous improvements for new markets resulting Shadow Health’s acquisition by Elsevier

Lead Product Designer | Lead Executive Consultant | Team Mentor

Mindtree
Feb 2013 - Dec 2016
Gainesville, Florida

Led UX and frontend consultant activities for improved product desirability, speed-to-market, team focus, and bottom-up innovation with Enterprise, Fortune 500, and early-stage clients in mixed UX and Agile maturity

  • Notable clients: Toyota, Family Dollar, Delphi, Marriott International, NYSHEX, Southwest Airlines, Synovus, MGIC
  • $13M early-stage startup investment, $100M - $150M market valuation
  • Recipient of Rainmaker Award, Mastermind Award, A-Team Award, Perseverance Award
  • Worked in industries: Travel and Transportation, Hospitality, Insurance, Banking & Finance, eCommerce, and Retail

Lead Product Designer | UX Researcher | UI Designer

University of Florida
Feb 2010- Feb 2013
Gainesville, Florida

Led UX design and software development in a waterfall environment resulting in improved mobile and web applications for ease of use.

  • Led quantitative and qualitative research for buy-in
  • Improved mobile and web user satisfaction
  • Established design standards for faster UI Synthesis
CERTIFICATIONS

User Experience Certified (UXC)

Nielsen Norman Group | 2022

Enterprise Design Thinking Co-Creator

IBM | 2023

Enterprise Design Thinking Practitioner

IBM | 2023

Enterprise Design Thinking Coach

IBM | Expected 2023/2024

SAFe 5 & 6 Agilist (SA)

Scaled Agile, Inc | 2022

Digital Design

Art Institute of Pittsburgh | 2009
COMMUNITY ENGAGEMENT & DEVELOPMENT

Careerist | Instructor

2003 - Pres.

UXGA | Speaker

2022

DesignOps Assembly | Member

2022 - PRES.

Leaders of Awesomeness | Member

2022 - Pres.

CareerFoundry | Mentor

2021 - 2022

CF College | Advisor

2018 - 2019

AIGA | Speaker

2018

Agile Florida | Member

2012 - Pres
SKILLS, COMPETENCIES, & TOOLS
Design Thinking, Design Strategy & Vision, UX Strategy, User Research, DesignOps, UX ROI, Visual Design, Product Discovery, Usability Testing, Design Sprints, Lean UX, Partnerships, Radical Collaboration, Measurable Outcomes, UX/UI, Team Mentoring, Psychological Safety, ML/AI, Cross-Functional Teams, Storyboarding, Data Visualization, Rapid Prototyping, Wireframing, User Journeys, Stakeholder Management, Enterprise, Startups, HTML, CSS, JavaScript, SASS, ReactJS, Design Systems, UI Patterns & Libraries, Chat-GPT, Generative AI, Cloud/SaaS, B2B, B2C, User-Centered Design, Customer-Centricity, Miro, Figma, InVision, Sketch, UserTesting.com, Adobe, iOS, Android, Responsive Web