Pioneering profitable growth with game-changing product experiences since 2008
Selected work
- Automotive
- Responsive Web
- B2C
- Fortune 500
- Enterprise
- Marketing
Profitable Growth
- Improved conversion rate by 200%
- Reduced registration friction by 82%
Role
UX Product Consultant
Strategy Highlights
- Lean UX
- Responsive Retrofit
- UI Rapid Prototyping
- Analytics Insights
- Progressive Login
- Executive Coach
- Strategic Partnerships
- Retail
- Mobile App
- B2B
- Fortune 500
- Enterprise
Profitable Growth
- Replaced roller board of paper printouts for General Managers
- 89% day-1 adoption rate
Role
Lead Product Designer/Consultant
Strategy Highlights
- Digital Transformation
- Technical Lead
- UI Rapid Prototyping
- Usability Testing
- Accessibility
- Executive Coach
- Strategic Partnerships
- Healthcare
- Education
- Web App
- AI/NLP
- B2B2C
- Startup
Profitable Growth
- Strategically identified 43% ($3M) annual growth in product improvements
- Dismantled information silos and strengthened knowledge assets
Role
Design Program Manager
Strategy Highlights
- SAFe Agile
- CX
- Generative AI
- Design Thinking
- Bottom-up Innovation
- Innovation Factory
- Team Mentor
- DesignOps
- Executive Coach
- ProductOps
- Healthcare
- Web App
- SaaS
- B2B2C
- Startup
Profitable Growth
- Reduced clinician documentation time by 75%
- Improved product viability 26% in 5 months
- Reduced design churn and development debt
Role
Design Product Manager
Strategy Highlights
- Lean UX
- Figma Design Systems
- DesignOps
- Usability Testing
- Cognitive Walkthroughs
- DevOps
- Team Mentor
- ProductOps
- Generative AI
- Shipping
- Logistics
- SaaS
- B2B2C
- Startup
Profitable Growth
- $13M early-stage startup investment
- $100M - $150M market valuation
Role
Lead Product Designer/Consultant
Strategy Highlights
- Lean UX
- Discovery Workshops
- UI Rapid Prototyping
- AngularJS
- Information Architecture
- Executive Coach
- Strategic Partnerships
- Banking
- Finance
- Responsive Web
- B2C
- Enterprise
- Fortune 500
- Marketing
Profitable Growth
- Consolidated 39 brands into 1
- Reduced development handoff time by 75%
- Addressed accessibility challenges
Role
Design Program Manager
Strategy Highlights
- Lean UX
- Radical Collaboration
- UI Rapid Prototyping
- DesignOps
- Accessability
- DevOps
- Team Mentor
- Strategic Partnerships
- Banking
- Finance
- Web App
- B2B
- Enterprise
- Fortune 500
Profitable Growth
- Combined services into one portal with 200+ stakeholders, enabling Synovus to scale into new, more profitable markets
- Saved a $2M contract by delivering a working prototype
- Cut development time in half by giving developers a clear blueprint
Role
Lead Product Designer/Consultant
Strategy Highlights
- Lean UX
- UI Rapid Prototyping
- DesignOps
- Stakeholder Workshops
- Executive Partnerships
- Team Mentor
- Insurance
- Finance
- Mobile App
- B2B
- Enterprise
Profitable Growth
- $1.2M in new business
- Reduced customer churn by 15%
Role
Design Program Manager
Strategy Highlights
- Lean UX
- Figma Design Systems
- DesignOps
- Usability Testing
- Cognitive Walkthroughs
- DevOps
- Team Mentor
- ProductOps
- Generative AI
About Scott Purcell
Key Competencies
- Product Design
- UX/UI Design
- DesignOps
- Agile/Lean
- Front-End Development
- UX Coach
- Product Management
- Program Management
Gallup Strengths
- Activator
- Maximizer
- Ideator
- Positivity
- Futuristic
Whether you're looking for a seasoned individual contributor, senior design leader to support and guide a design team or program, rapid prototyping with ReactJS, or user testing for confidence in product-market fit, I have the skills and experience to produce measurable customer outcomes and profitable business results.
Since 2008, I've gained extensive experience across multiple industries, leading in roles as senior contributor, product manager, program manager, and UX director. I have a proven track record of delivering profitable results from concept to launch with organizations like Toyota, Family Dollar, Delphi, NYSHEX, and Marriott International.
As a certified and experienced UX and Agile coach, I have guided designers at all levels, from junior to executive. My approach focuses on removing obstacles, discovering and measuring strategic growth opportunities, mitigating risks, fostering continuous improvement, and empowering teams and product partners to tackle complex challenges with confidence.
Certifications
