Pioneering profitable growth with game-changing product experiences since 2008

Selected work

Toyota Owners
Toyota Owners Screenshot
  • Automotive
  • Responsive Web
  • B2C
  • Fortune 500
  • Enterprise
  • Marketing
Profitable Growth
  • Improved conversion rate by 200%
  • Reduced registration friction by 82%
Role

UX Product Consultant

Strategy Highlights
  • Lean UX
  • Responsive Retrofit
  • UI Rapid Prototyping
  • Analytics Insights
  • Progressive Login
  • Executive Coach
  • Strategic Partnerships
Family Dollar
Family Dollar Screenshot
  • Retail
  • Mobile App
  • B2B
  • Fortune 500
  • Enterprise
Profitable Growth
  • Replaced roller board of paper printouts for General Managers
  • 89% day-1 adoption rate
Role

Lead Product Designer/Consultant

Strategy Highlights
  • Digital Transformation
  • Technical Lead
  • UI Rapid Prototyping
  • Usability Testing
  • Accessibility
  • Executive Coach
  • Strategic Partnerships
Shadow Health
Shadow Health Screenshot
  • Healthcare
  • Education
  • Web App
  • AI/NLP
  • B2B2C
  • Startup
Profitable Growth
  • Strategically identified 43% ($3M) annual growth in product improvements
  • Dismantled information silos and strengthened knowledge assets
Role

Design Program Manager

Strategy Highlights
  • SAFe Agile
  • CX
  • Generative AI
  • Design Thinking
  • Bottom-up Innovation
  • Innovation Factory
  • Team Mentor
  • DesignOps
  • Executive Coach
  • ProductOps
Holmusk
Holmusk Screenshot
  • Healthcare
  • Web App
  • SaaS
  • B2B2C
  • Startup
Profitable Growth
  • Reduced clinician documentation time by 75%
  • Improved product viability 26% in 5 months
  • Reduced design churn and development debt
Role

Design Product Manager

Strategy Highlights
  • Lean UX
  • Figma Design Systems
  • DesignOps
  • Usability Testing
  • Cognitive Walkthroughs
  • DevOps
  • Team Mentor
  • ProductOps
  • Generative AI
NYSHEX
NYSHEX Screenshot
  • Shipping
  • Logistics
  • SaaS
  • B2B2C
  • Startup
Profitable Growth
  • $13M early-stage startup investment
  • $100M - $150M market valuation
Role

Lead Product Designer/Consultant

Strategy Highlights
  • Lean UX
  • Discovery Workshops
  • UI Rapid Prototyping
  • AngularJS
  • Information Architecture
  • Executive Coach
  • Strategic Partnerships
Synovus
Synovus Screenshot
  • Banking
  • Finance
  • Responsive Web
  • B2C
  • Enterprise
  • Fortune 500
  • Marketing
Profitable Growth
  • Consolidated 39 brands into 1
  • Reduced development handoff time by 75%
  • Addressed accessibility challenges
Role

Design Program Manager

Strategy Highlights
  • Lean UX
  • Radical Collaboration
  • UI Rapid Prototyping
  • DesignOps
  • Accessability
  • DevOps
  • Team Mentor
  • Strategic Partnerships
Synovus
Synovus Screenshot
  • Banking
  • Finance
  • Web App
  • B2B
  • Enterprise
  • Fortune 500
Profitable Growth
  • Combined services into one portal with 200+ stakeholders, enabling Synovus to scale into new, more profitable markets
  • Saved a $2M contract by delivering a working prototype
  • Cut development time in half by giving developers a clear blueprint
Role

Lead Product Designer/Consultant

Strategy Highlights
  • Lean UX
  • UI Rapid Prototyping
  • DesignOps
  • Stakeholder Workshops
  • Executive Partnerships
  • Team Mentor
MGIC
MGIC Screenshot
  • Insurance
  • Finance
  • Mobile App
  • B2B
  • Enterprise
Profitable Growth
  • $1.2M in new business
  • Reduced customer churn by 15%
Role

Design Program Manager

Strategy Highlights
  • Lean UX
  • Figma Design Systems
  • DesignOps
  • Usability Testing
  • Cognitive Walkthroughs
  • DevOps
  • Team Mentor
  • ProductOps
  • Generative AI

About Scott Purcell

Coach Scott Purcell

Key Competencies

  • Product Design
  • UX/UI Design
  • User Research
  • User Testing
  • DesignOps
  • Agile/Lean
  • Front-End Development
  • UX Coach
  • Design Product Management
  • Design Program Management
  • Design Leadership & Direction

Gallup Strengths

  • Activator
  • Maximizer
  • Ideator
  • Positivity
  • Futuristic

Whether you're looking for a seasoned design contributor, a highly–skilled leader and coach for your design teams, operations, and partnerships, experienced rapid prototyping with ReactJS, or user testing for confidence in product market–fit, Scott Purcell has the skills and experience to produce measurable customer outcomes and profitable business.

Since 2008, Scott has worked across multiple industries, leading in roles as a senior contributor, product manager, program manager, and UX director. He has a proven track record of delivering profitable results from concept to launch with organizations like Toyota, Family Dollar, Delphi, NYSHEX, and Marriott International.

As a certified and experienced UX and Agile coach, Scott has guided designers and leaders at all levels, from junior to executive. His approach focuses on removing obstacles, aligning business objectives, discovering and measuring strategic growth opportunities, mitigating risks, fostering continuous improvement, and empowering teams and partners to tackle complex challenges with confidence.

Certifications

NN/g User Experience CertifiedScaled Agile Framework CertifiedIBM AI CertifiedIBM Practitioner CertifiedIBM Co-creator Certified